Visitor economy

Tourism in London

Tourism is one of the key drivers of London's economy supporting around 253,000 jobs and generating approximately £15 billion in visitor spending each year in the capital.

LDA's investment in tourism

The London Development Agency (LDA) has devolved responsibility from the Mayor for tourism development in London.

The LDA supports London's tourism industry through the delivery of the Mayor's London Tourism Vision 2006-16 and London Tourism Action Plan 2006-2009. Our work includes marketing and promotion of London as a world class city (delivered by Visit London), skills development and improving the quality of the visitor experience.

A Progress report on delivering the Tourism Action Plan is now available:

• Progress report on delivering the London Tourism Action Plan 2006 to 2009 PDF 325Kb

The main strands of our work are:

• Improving the visitor experience
  Visitor welcome, business support, skills and improving access.
• Developing the sub-regional tourism offer
  Helping to spread the economic benefits of tourism to all areas of the city
• Events for London
  Attracting major events to the city and leveraging this appeal
• Marketing and promoting London
  Positioning London as an exciting World City and a premier tourist destination

For further information please contact: tourism@lda.gov.uk