Showcasing and promoting London

The London 2012 Olympics presents a once in a lifetime opportunity to showcase London, and this was of course a major factor in the motivation to bid.

 Similarly the Beijing 2008 games present another opportunity to showcase London, at the point of handover from Beijing to London as the eyes of the world will be on that moment (with an estimated television audience of four billion).

London will ensure it has a presence at the Beijing games which will showcase and launch London into the Chinese markets but just as importantly into the international market.

Such events are a fundamental pillar in our marketing strategy and so the Shanghai 2010 Expo, which will be the largest exhibition in the world will also contain a London presence.

Commonwealth Games in Delhi 2010 will be an important milestone in our activation into the Indian markets but also continue our exposure in the international arena in the run-up to the London 2012 games.

We will be continuing to add significant sporting and cultural showcasing opportunities to our calendar as we build this important pillar of our strategy.

The London 2012 Games itself not only presents an opportunity to regenerate and develop a quarter of London neglected for over 50 years, but will be one of the greatest showcasing opportunities.