Destination London overview

London has an enviable reputation as a successful, world class city which continues to draw people from all over the world.

 London offers a vast range of services to the rest of the world economy:

• Financial and business services (a place to raise capital)
• Leisure, tourism, cultural services (a place to live, work and play)
• Knowledge base, centre for research and development (centre of learning, study)
• High value-added industry (e.g. creative, advertising, new media, branding)

Therefore we need to promote everything London has to offer. It is a place to study, visit and invest, with a rich cultural offer complemented by world-class visitor attractions, a business-friendly tax regime and over 42 higher education institutes.

Seeking out new opportunities

However, London cannot afford to become complacent i the face of competition from other world class cities.

The London Development Agency (LDA) has developed a range of strategies, projects and agencies that will ensure that London markets itself successfully.

We will also seek out the opportunities presented by globalisation to maximise London's opportunity for economic growth. It is essential to engage with international and emerging market economies in order to growth our economy.

Investing in infrastructure

We are working with industry to improve London's offer. Given the importance of the tourism, leisure and hospitality sectors for London we are investing in the infrastructure and people that will ensure London can present a competitive visitor destination with a world class service ethos.

That is why we have created sub-regional tourism and business growth infrastructure to ensure that we build on the success of central London and the City, and create a gateway to the sub-regions.

Promoting London

We want to make sure that having improved London's offer, we gain maximum advantage through the promotion of London. We want to promote the totality of what London has to offer. That means that when we promote London we market it as a place to study, visit and invest.

The LDA is helping to ensure that London continues to project itself as a leading destination.