London Tourism Action Plan 2009 to 2013
London's visitor economy is currently facing both great challenges and opportunities. Setting out a clear and coordinated direction for the city tourism industry is more important than ever.
On 19 May 2009 the LDA has completed a two month consultation with the capital's tourism industry and will be launching the London Tourism Action Plan 2009 – 2013 in July 2009.
The Action Plan and will be published on this page at that time. This Action Plan is based on the areas and priorities set out in the London Tourism Vision 2006 to 2016.
The consultation draft of the Action Plan can be found below:
The objectives of the Action Plan are to:
- Support the tourism industry in the current economic conditions
- Ensure London's visitor economy is ready to welcome the world and capitalise on the opportunities that hosting the 2012 Olympic and Paralympic Games offers
- Capitalise on the exposure that the 2012 Games and Cultural Olympiad provide to ensure London maintains its position as a leading destination
- Lay the groundwork for a post-Games legacy.
Vision for London 2006 - 2016
"By 2016, London will be recognised as the leading global city for tourism and as a constantly evolving destination.
London will deliver a high quality visitor experience, continually surprising and exciting our visitors with a vibrant, contemporary, diverse offer in an historically rich environment.
Tourism in London will contribute to the economic success of the city and the quality of life for Londoners."
Back to top